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Photographer: Paul Yeung/Bloomberg

Financial institution of East Asia Ltd. agreed to start out a method of promoting its existence insurance policies unit in a bid to boost profitability and raise its shares.

The lender, which counts activist trader Paul Singer’s Elliott Management Corp. as a shareholder, announced the approach soon after a small business overview, confirming an earlier report by Bloomberg News. BEA could increase about $500 million to $600 million from a possible transaction, people today common with the subject have reported.

BEA will also find to enter into a lengthy-term special distribution settlement that will deliver an ongoing resource of income as a distributor of insurance plan goods by its banking platform, it claimed in an trade filing on Wednesday.

The financial institution explained in the assertion that the outlined plans “will accelerate its progress and travel shareholder worth.”

Shares of BEA surged as considerably as 4.9% in their most important attain considering the fact that July 21. The stock closed up 1.4% on a working day when the Cling Seng index in Hong Kong ended flat.

The prospective disposal and partnership have drawn preliminary curiosity from other insurers looking for to broaden in the area, men and women common said previously. In a so-identified as bancassurance partnership, an insurer ordinarily pays an upfront sum to a financial institution for special rights to offer its solutions at its branches.

The financial institution also explained it plans to concentration on boosting development at its core organizations, together with by way of partnerships for its mainland China banking business enterprise. Other strategic priorities consist of raising rate-centered money on wealth management and reducing the cost-to-profits ratio by streamlining operations, it reported.

Elliott’s Assistance

In March, BEA introduced it had employed Goldman Sachs Group Inc. for a assessment of its business enterprise and assets that could guide to transactions. Elliott Management threw its guidance guiding the method and paused courtroom proceedings it begun in 2016 towards the lender and sure former and serving directors. Elliott owns about 7.5% of BEA’s shares, in accordance to details compiled by Bloomberg.

The announcement on Wednesday was supported by Elliott Management.

“The sale of BEA Life will be a superior 1st action and we glimpse ahead to continuing our engagement, when the enterprise follows as a result of on this and the other essential conclusions of the overview on strategic initiatives to produce value for shareholders,” Jonathan Pollock, co-chief govt officer at Elliott mentioned in a assertion.

As part of the evaluation, the 102-year-old loan company was considering solutions which include a sale of its coverage belongings, Bloomberg Information documented in March. Its life and typical insurance as effectively as its pension fund company in Hong Kong could be valued at additional than $1 billion in overall, people common with the matter reported at the time.

BEA Life Ltd., the bank’s wholly-owned lifestyle insurance plan arm, had about HK$25.4 billion ($3.3 billion) in assets as of the conclude of June, according to BEA’s most up-to-date financial report. BEA’s commission money from profits of BEA Life merchandise increased by 49.2% in the initially half of this year in spite of a drop in new quality revenue.

— With support by Natalie Lung

(Updates with closing share value in fifth paragraph.)