This article was co-authored by Natalie Botkins and Paulette Squicimari.
MEADE, a management consulting organization, delivers guidance to enable electronic, creative, and experiential advertising businesses scale their functionality and accomplish development. On a quest to cement himself as a believed leader in the house, MEADE founder and CEO Jeff Meade started out performing with Impact & Co.
To strengthen manufacturer recognition and progress his assumed management, Influence & Co. labored together with Jeff to acquire and execute an successful content material marketing and advertising approach.
After we applied a articles tactic, together with research-optimized guest-contributed content, MEADE was capable to see some extraordinary results.
Jeff labored with Impact & Co. for two decades, and all through that time, we printed 14 guest posts in 10 major publications in his industry. His posts have amassed tens of hundreds of shares across Facebook, Twitter, and Pinterest, and his written content has a social achieve of far more than 6 million.
Just within the earlier 12 months, we have witnessed these exciting wins:
• Jeff’s guest posts have been revealed in the likes of Entrepreneur, Harvard Business enterprise Assessment Ascend, and Advertisement Age.
• Jeff’s Harvard Business enterprise Review Ascend write-up has generated a lot more than 32,000 social shares.
• A guest put up revealed in Entrepreneur has garnered more than 6,600 shares, and leads usually point out this posting when communicating with MEADE.
• All round, the material we’ve produced together: