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In a January Slate cover story, I appeared behind the scenes at how Fb’s information feed algorithm works —the way it decides what you see at the high of your feed each time you log in—and why the company keeps tweaking it. In short, Fb has come to believe that the important thing to its long-term success lies in gathering ever extra and ever richer information on how its customers react to the posts they see of their feed.

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Additional research might help the corporate work out the optimal mixture of joyful, unhappy, amazing, humorous, and infuriating posts to maintain customers coming again to the news feed every day. All of the while, ML is promoting your products and services to the very best clients on the internet like Fb and Amazon. But on the other hand, since Fb is prioritizing model and writer content material, it offers businesses an opportunity to seek out their preferrred audience with Facebook ads.