SINGAPORE, March 28, 2022 /PRNewswire/ — Tanduay’s overseas small business continued its expansion trajectory in 2021, buoyed by its new partnerships with foremost distributors.
Final 12 months on your own, it signed partnerships with United States’ Hensley Beverage Enterprise in Arizona, Horizon Beverage Group in Massachusetts, and Romano Beverage in Illinois. It also inked distribution discounts with Kreyenhop & Kluge for Germany and Alcobrands for Belgium, the Netherlands, and Luxembourg.
As of this producing, Tanduay is available in 12 U.S. states and the territory of Guam as properly as in the countries of China, Singapore, Australia, the United Arab Emirates, Belgium, the Netherlands, Luxembourg, and Germany.
“2021 has been a different very good yr for Tanduay. We have expanded into new marketplaces and obtained much more intercontinental recognition for our goods. We hope to carry on with this expansion momentum in 2022,” reported Lucio Tan III, Tanduay President and Chief Operating Officer. Tan assumed leadership of the business in late 2019, steering the business all over the pandemic.
New Partnerships, Extra Markets
In 2017, less than the management of former Tanduay President, Lucio “Bong” Tan, Jr., the organization started out an aggressive intercontinental internet marketing growth that continues right until this day.
“Programs are underway to develop in Canada, the United Kingdom, and Costa Rica this calendar year. Discussions are also getting held to provide Tanduay to other countries,” Tan exposed.
In line with its go of capturing new marketplaces, Tanduay likewise entered into partnerships with three groups from the National Basketball Affiliation (NBA) in 2021.
The brand now experienced an existing partnership with the Golden State Warriors prior to signing new agreements with the Minnesota Timberwolves, Phoenix Suns, and Milwaukee Bucks. Tanduay is at present the only Filipino model to be a companion of 4 main NBA groups.
Simply because of these partnerships, Tanduay produced far more awareness among the NBA followers from throughout the globe. It also gave Tanduay the opportunity to give the teams’ enthusiasts a taste of Tanduay, as it opened its possess bars at the house arenas of the Timberwolves (Focus on Center), Suns (Footprint Heart), and Bucks (Fiserv Forum) very last yr.
Tanduay also continued to get more intercontinental awards and recognition. It was named the World’s Variety 1 Rum by Beverages Global Magazine as it outsold other rum manufacturers for the fourth consecutive 12 months.
It also been given a Brand name of the Yr award from the London-primarily based Entire world Branding Awards for the seventh consecutive year. For 2021, Tanduay was the only manufacturer to get the distinction underneath the Alcoholic Beverages – Rum Class.
Tanduay acquired a overall of 23 international awards for its various merchandise previous year. 10 of these are gold medals and two are double gold medals. Tanduay was also declared the Philippine Distillery of the Calendar year for 2021 by the New York Intercontinental Spirits Opposition.
Looking Forward to Another Progress Year
“The to start with two months of 2022 have been great for Tanduay. Our area and international enterprise are each accomplishing perfectly, and we hope to continue on this efficiency for the relaxation of the calendar year,” reported Tan.
Tanduay has been in business enterprise for extra than 167 a long time. It begun out as a little distillery, and has because expanded to grow to be a person of the Philippines’ most successful rum brands. It proceeds to stay in advance of the video game inspite of the entry of new area competition and global rum products.
It owns and operates the most significant distillery in the state. Tanduay presently has much more than 120,000 oak barrels in its arsenal with a potential of about 24 million gauge liters — implementing its ability to meet up with the demand of various marketplaces worldwide.
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International Enterprise Advancement Manager